Earned Media

Strengthening Maryland's Behavioral Health Crisis Response System

Strengthening Maryland's Behavioral Health Crisis Response System

Waldron Strategies worked closely with Behavioral Health System Baltimore and the Fund Maryland 988 Coalition to increase awareness of the need for legislation supporting and strengthening Maryland’s crisis system in preparation for the launch of the national 988 crisis response line in July 2022.

Passing Environmental and Climate Legislation

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Working with the Climate Solutions Now Coalition – using targeted paid ads, a series of first-person videos, earned and social media – we were part of a successful effort to pass several key pieces of climate-related legislation and laying the groundwork for a major climate bill in 2022. Read an op-ed here. 

 


Advocating for Transit Funding

Partnering with the Save Maryland Transit Coalition, we developed an integrated public relations campaign using social media, digital and print advertising, a microsite, op-eds, letters to the editor and earned media to keep up a steady drumbeat of pressure on legislators. The result was the successful passage of the Maryland Transit Safety and Investment Act, which will significantly improve public transportation over the next decade.